As the leaves turn and the air gets crisp, we’re galloping into Q4 with fresh energy, bold plans, and a whole lot of excitement at Blackfort Equestrian.
New Season, New Style
We’re thrilled to have released our Autumn/Winter Collection, designed with real riders in mind. Whether you're braving chilly mornings at the yard or heading out for a hack in the golden sunsets, our new pieces are made to move with you, flatter every shape, and keep you feeling confident and cosy. It entails;
- Warm but breathable fabrics
- Stylish layering pieces
- Fits that celebrate every body, from sizes XXS to XXL
- A new intricate and detailed design
This collection is all about comfort, performance, and timeless equestrian style and design - with our signature Blackfort twist. And as always, there's more to come, so keep an eye out!
Preparation
A new launch comes from a clear vision of pieces, that empower riders of all shapes and sizes, while embracing the beauty of the colder months. We listened to feedback and worked closely as a team to craft products that blend style, comfort, and performance. From sketch to sample, every detail was considered:
- Fabric choices that offer warmth without bulk
- Seasonal colour palettes inspired by nature and equestrian life
- Fit testing across a range of body types to ensure confidence in every wear and ride
Photoshoots & Content Creation
Once the collection was ready, it was time to bring it to life visually. We planned and executed a series of photoshoots that captured the essence of the season - misty mornings, cloudy days, and beautiful horses.
A couple of our models, real riders from our community, helped showcase the versatility and elegance of some of the new pieces. Including, Daisy and Chantelle. These shoots weren’t just about aesthetics, they were about authenticity, showing how Blackfort fits into real equestrian life.
Stocking & Prep
Behind the scenes, the team worked hard to ensure everything was ready for launch day:
- Organising inventory
- Updating product pages and website images
- Creating size guides and styling tips
- Planning email campaigns
- Social media teasers
- New content including the new collections
We wanted the launch to feel seamless, exciting, and easy to shop - whether you're browsing from your stable or your sofa.
Community First
Throughout the process, we kept our community at the heart of everything. From sneak peeks on Instagram to polls about favourite colours, your input shaped this collection. And now, as we head into Q4, we’re so proud of how much it is loved, so THANK YOU.
Q4
As well as launching our brand new Autumn Winter Collection, we’re also stepping into the final quarter of the year. Q4 is always a whirlwind! New launches, big events, and the kind of energy that only autumn can bring. And honestly? We love every second of it.
HOYS (Horse of the Year Show) is just around the corner, and Your Horse Live is on the horizon. You’ll see Blackfort in action, meet the team, and get hands-on with the new range. We are at HOYS from 8th-12th of October, on Stand F44 and Your Horse live from 7th-9th of November!
These events are more than just dates in the diary, they’re a celebration of the equestrian community we love. We get to meet you face-to-face, hear your stories, and see you try on and love the pieces we’ve worked so hard to create.
At Blackfort, we don’t just sell clothing. We aim to build confidence, connection, and community. Whether you’ve been with us since day one or just discovered us, you’re part of something bigger. A movement that celebrates all-shaped women and all stages of your riding journey. We’re here to remind you that you belong. In the saddle, at the yard, in the show ring, and in this community.
So as we ride in to this busy, beautiful season, we just want to say thank you. For your support, your feedback, your photos, your messages, and your trust! You’re the reason we do what we do and we can’t wait to see you at HOYS, Your Horse Live, and across Facebook, Instagram and TikTok. Make sure to tag us in of your photos, we love to see them!
Let’s make the rest of the year unforgettable!
